Find us at LuLu's in Whitinsville, MA! Established 2018

Affordable, Unique Engagement Rings & jewelry
Let's create your dream jewelry! Custom and ready-to-wear pieces made with moissanite, lab diamonds, and semi-precious gems.
Find us at LuLu's in Whitinsville, MA! Established 2018

Let's create your dream jewelry! Custom and ready-to-wear pieces made with moissanite, lab diamonds, and semi-precious gems.
Are you shopping for a gray moissanite engagement ring but feeling underwhelmed by the in-store options available?
Do stuffy jewelry stores and pushy salespeople make you cringe?
Nervous about buying online, unsure of where the jewelry actually comes from?
Worried that custom jewelry might break the bank?
I totally understand!
I started Gray Girl Jewelry in 2018, following a frustrating encounter with a jewelry store owner who was appalled that I would even consider moissanite for my engagement ring. That experience fueled my anger—why should I be judged for my preferences? Customers anywhere shouldn't face that kind of treatment!
This led me on a mission to find stunning moissanite at affordable prices, specializing in harder to find gray & colored moissanite. At that time, the market seemed polarized—either very expensive options or low-quality choices, with no middle ground. Through trial and error, I discovered some of the best suppliers in the industry, offering consistently phenomenal quality at reasonable prices.
Just a year later, I opened my hybrid jewelry and gift shop, LuLu's (a fun, upbeat, non-judgmental store), where I could showcase these beautiful gems and jewelry. Soon enough, I had people coming from all over to see them, as finding moissanite in stores is still quite rare, particularly colored moissanite, which makes up the majority of my collection!
Are you new to the world of moissanite? I welcome you! It's an incredible stone—ethical, economical, and so beautiful! Why pay top dollar for a diamond when you can have a gray moissanite ring that boasts nearly the same hardness (9.25 on the Mohs Scale of Hardness, compared to a 10 for diamond—the hardest known mineral) for a fraction of the cost? Plus, they are conflict-free, so you can feel good about your purchase.
I understand that you have many choices when it comes to buying moissanite and jewelry in general. There are reputable companies out there, as well as those that are not so great. My advice is to research your options and read the reviews. I have over 10,000 sales in my Etsy shop alone, with a 5-star rating and A+ BBB accreditation.
I am a real person, right here in my brick-and-mortar store, designing jewelry, laughing, and having fun with my customers. That’s the experience we all deserve!
Custom Stone Cuts/Shapes/Sizes—what are you looking for? Chances are good I can get it!
Custom Moissanite Jewelry—it’s more affordable than you think! I never charge any fees for design time. You have nothing to lose by reaching out!
Check out my Etsy page for the most current moissanite inventory & inspiration:
https://graygirljewelry.etsy.com
Visit Us!
LuLu's | Gray Girl Jewelry
230 Church Street
Whitinsville, MA 01588

When you order from us, whether it's your first or tenth time, you become part of our family. During your search for the perfect moissanite engagement ring or jewelry, we pledge to help you through the process. We hope that your purchase of our exquisite grays jewellery becomes the first of many.

We promise to treat our customers with the honesty and respect they deserve. We pride ourselves on the quality of our jewelry, and we want clients to feel the same pride when wearing the glimmering pieces from our collection.
Are you searching for a specific size, cut, or color of gray moissanite that you just can't find anywhere else? Let me know what you're looking for, whether it's a loose stone, or a custom ring/pendant/earrings, and I'll do my very best to get it for you! Custom orders are always welcome!
Come see our stunning moissanite stones and jewelry in person! Shop in store with confidence and explore our exquisite collection of jewelry and moissanite options.
Open today | 11:00 am – 02:00 pm |
Call, text, or email to schedule an appointment anytime!
Ask me about my ZERO fee/ZERO interest layaway plan!
Payments that work for your budget and timeline!